Privacy Policy

How we protect and handle your personal information

Last updated: June 23, 2025

Your Privacy Matters

APU Sustainable Future Fusion is committed to protecting your privacy and ensuring the security of your personal information. This policy explains how we collect, use, and safeguard your data.

1. Information We Collect

Personal Information

We collect information you provide directly to us when you:

  • Create an account on our website
  • Register for events or activities
  • Subscribe to our newsletter
  • Contact us through our contact forms
  • Participate in surveys or feedback forms

Types of Data Collected

  • Contact Information: Name, email address, phone number
  • Academic Information: University, student ID, course of study
  • Event Data: Registration preferences, attendance records
  • Technical Data: IP address, browser type, device information, user agent
  • Usage Data: Pages visited, time spent, click patterns
  • Google Services Data: reCAPTCHA verification scores, Analytics tracking data, Tag Manager event data

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Provision

  • • Account management
  • • Event registration processing
  • • Customer support
  • • Service improvements

Communication

  • • Event notifications
  • • Newsletter updates
  • • Important announcements
  • • Survey requests

Analytics

  • • Website usage analysis
  • • Performance monitoring
  • • User experience improvement
  • • Security monitoring

Legal Compliance

  • • Regulatory requirements
  • • Security monitoring
  • • Fraud prevention
  • • Legal proceedings

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties for commercial purposes.

We may share your information only in the following limited circumstances:

  • University Partners: With Asia Pacific University for academic purposes
  • Service Providers: With trusted vendors who help operate our website
  • Google Services: With Google for reCAPTCHA security verification, Analytics data processing, and Tag Manager functionality
  • Legal Requirements: When required by law or legal proceedings
  • Safety Purposes: To protect the safety of users or prevent illegal activities
  • Event Partners: With event co-organizers for event management purposes

4. Data Security

We implement appropriate security measures to protect your personal information:

Encryption

Data transmission and storage encryption

Access Control

Limited access to authorized personnel

Secure Servers

Protected hosting infrastructure

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

Types of Cookies We Use:

  • • Essential Cookies: Required for website functionality
  • • Performance Cookies: Help us analyze website usage
  • • Functional Cookies: Remember your preferences
  • • Session Cookies: Maintain your login status

Google Services Integration

Third-Party Google Services

We integrate the following Google services to enhance security, analyze website performance, and improve user experience:

  • • Google reCAPTCHA v3/v2:
    Why we need it: Essential for protecting our platform from automated spam, fake registrations, malicious attacks, and ensuring only genuine users can register for events and access our services. Without this protection, our systems would be vulnerable to abuse that could compromise data integrity and prevent legitimate users from accessing events.
    What it does: Analyzes user behavior patterns and device information to verify human users while blocking bots and automated attacks.
    Google Privacy Policy
  • • Google Analytics:
    Why we need it: Critical for understanding how users interact with our website, which events are most popular, where users face difficulties, and how we can improve the overall experience. This data helps us optimize event registration processes, improve website navigation, and ensure our sustainability content reaches the right audience effectively.
    What it does: Collects anonymized data about page views, user interactions, traffic sources, and demographic information to help us make data-driven improvements.
  • • Google Tag Manager:
    Why we need it: Enables efficient management of tracking codes and marketing tools without requiring constant website updates. This allows us to measure event promotion effectiveness, track user engagement with sustainability content, and optimize our outreach efforts to maximize participation in environmental initiatives.
    What it does: Centrally manages tracking tags and marketing scripts for performance measurement and user engagement analysis across different channels.
Supporting Our Sustainability Mission

These Google services are fundamental to our mission of promoting environmental awareness and sustainable practices. They enable us to maintain a secure platform, understand our community's needs, and effectively measure the impact of our sustainability initiatives, ensuring we can continue to serve the environment and our community effectively.

Data Processing: These Google services may process your data according to their respective privacy policies. You can opt-out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

You can control cookies through your browser settings. However, disabling cookies may affect website functionality and your user experience.

6. Your Privacy Rights

You have the following rights regarding your personal information:

Access Rights

Request a copy of the personal data we hold about you

Correction Rights

Request correction of inaccurate or incomplete data

Deletion Rights

Request deletion of your personal data

Portability Rights

Request your data in a portable format

To exercise these rights, please contact us using the information provided in the Contact section below.

7. Data Retention

We retain your personal information for different periods depending on the type of data:

  • Account Information: As long as your account is active
  • Event Registration: Up to 7 years for record-keeping purposes
  • Communication Records: Up to 3 years unless legally required longer
  • Website Analytics: Up to 2 years in anonymized form
  • Marketing Preferences: Until you unsubscribe

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention policy.

8. Children's Privacy

Age Requirement: Our services are intended for users aged 13 and above. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete the information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

  • Posting the new Privacy Policy on this page
  • Sending you an email notification
  • Displaying a prominent notice on our website

Changes become effective when posted on this page. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Address

  • Asia Pacific University
    Technology Park Malaysia
    Kuala Lumpur, Malaysia

Last Updated

This Privacy Policy was last updated on June 23, 2025. We recommend reviewing this policy periodically to stay informed about how we protect your information.